Lyubov Vasylyk is a Doctor of Social Communications and the Head of the Department of Journalism at Yuriy Fedkovych Chernivtsi National University. She is a member of the National Union of Journalists of Ukraine and the Chair of the Council on Journalistic Ethics at the Chernivtsi branch of the NUJU. She is also a media expert at the Pylyp Orlyk Institute for Democracy and a member of the selection jury for the national journalism competition "Honor of the Profession" (category: investigative journalism). Lyubov has worked as a journalist for print and online media. Her academic interests include journalistic ethics and media standards, local media, investigative journalism, convergence, and cross-media.